Press kit

Assets and short guidelines for representing Westara Software accurately.

Naming

Westara is one word, capital W — the product name. Use Westara Software in press or SEO when the category must be clear. German cloud SaaS for family wealth — not fashion or jewelry.

Logos

Colors

Deep Navy#0A2540Primary · wordmark · body on light
Warm Gold#D4AF37Accent · mark · not body text
Champagne gold#E0C04ASolid CTA fill

Usage

Give the mark room to breathe. These graphics are proprietary — do not alter files, imply endorsement, or use them as part of another product or company name.

Do

Use the transparent metal crane for digital logos on light or dark UIs
Keep clear space ≥ ¼ of mark height on all sides
Pair with the wordmark “Westara” in Inter / system sans when space allows
Cite product as Westara Software when disambiguating in press or SEO

Don’t

Recolor the mark (no pink, no flat single-hue rebrands)
Add drop shadows, bevels, or outline strokes to the glyph
Use light cream trial PWA tiles as the public logo
Stretch or rotate the mark
Use gold (#D4AF37) as long-form body text on cream